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Bill Miller
P.O. Box 251
Carver, MN  55322


Communication Experience


  • Content creation and communications consulting for:
    • Gamekeepers of Mossy Oak
    • North American Media Group, Inc.
    • Mule Deer Foundation
    • Quebec Ministry of Tourism
    • Quebec Outfitters Federation
    • Professional Outdoor Media Association
    • Labs Unlimited Kennel
    • Camp Lake Wildlife Farms, LLC

2009 to Present:

  • Internet content creation in all media, and blogging for:
    • (formerly Versus Country)
  • Content creation, editing and “voice” management for “Mossy Oak Wildlife Obsession” weekly enewsletter. (

1984 to 2012: North American Media Group, Inc.

Vice President, Media Development & Production /Executive Director, North American Hunting Club

Primary Host – North American Hunter TV

  • “Voice Management” of all NAMG-created and distributed email newsletters:

Inside Track
Healthy Bite
Fishin’ Informer
Creative Buzz
HANDY Tool Box
Daily History
Fresh Dirt
Bench Racing
Golf Partners
Compression Ratio
Food Now                                               

  • Creation and execution of social media campaigns for both internal promotion and external clients such as Nikon USA with the “Extraordinary Situation Testing (EST)” campaign.
  • Management of 53-person editorial, art & production team responsible for creation, design, production, printing and distribution of ten 6-8X/year frequency magazines with total circulation of 4.8 million.

North American Hunter
Today’s Health & Wellness
North American Fisherman
Today’s Creative Home Arts
History Channel Magazine
Gardening How-To
Street Thunder
PGA TOUR Partners
Motorcycle Riders Club of America
Cooking Pleasures
MLB Insiders Club Magazine

  • Management of contract editorial team responsible for PGA TOUR Partners.
  • Management of eight-person television team responsible for the production of 78 original television episodes and multiple 60-90 minute feature DVDs annually.
  • Development and management of $26 million media division annual budget.
  • Overall editorial direction of all magazine titles and coordination of annual editorial plans with North American Membership Group marketing divisions.
  • Primary development of and competitive analysis for all new NAMG titles.
  • Recruitment, development and training of editorial team for each title.
  • Partner with Group Publisher, Publisher and Sales Representatives in making advertising sales presentations and ensuring “advertiser-friendly” environment.
  • Negotiation and management of magazine printing and paper contracts.
  • Broad responsibilities within television area including on-air, writing & editing scripts, approval of completed shows, concept development and presentation of new show proposals; and negotiation of airtime contract.

Previous NAMG Positions

  • Vice President, Video & Television Production
  • Assistant Vice President, North American Outdoor Group, Inc.
  • Editor, North American Hunter magazine**
  • Managing Editor, North American Hunter magazine
  • Sr. Editor, North American Hunter magazine
  • Sr. Associate Editor, North American Hunter magazine
  • Associate Editor, North American Hunter magazine

** In all positions through Editor, I was deeply involved with the development, editing and production of NAHC books including member cookbooks, 22-volume Hunter Information series, and other titles.

Book author           

  • “Extreme Waterfowl Hunting”
  • “Modern Bird Hunting”
  • contributor to many books, including “Grouse & Woodcock:  A Gunner’s Guide”

Awards & Honors

  • My work, the magazines and the television productions under my management have been recognized by: Professional Outdoor Media Assocition, Minnesota Magazine Publishers Association, American Magazine Excellence Awards, Outdoor Writers Association of America, National Shooting Sports Foundation, Southeastern Outdoor Press Association, Association of Great Lakes Outdoor Writers, Society of Professional Journalists/Sigma Delta Chi and others.
  • Selected by Paralyzed Veterans of America and Armed Forces Entertainment Division of U.S. D.O.D. for first ever “Outdoor Legends” Tour.


  • Cum Laude graduate — Bachelor of Arts, Journalism – UW Eau Claire
  • Interdisciplinary minor specializing in reporting of ecological issues and topics
  • Honor roll graduate; Plymouth Comprehensive High School, Plymouth, WI

Board Positions

  • Professional Outdoor Media Association (President ’09-10, Chairman ‘10-11)
  • Board of Directors, Hunting Heritage Trust
  • National Shooting Sports Foundation Hunting Heritage Team Member
  • Board of Directors, Wildlife Forever – NAMG non-profit conservation affiliate