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Nikon EST Video Series

Bill Miller – Million-Dollar Brainstorming/On Camera Talent
In 2011 Nikon made an early launch of its Monarch 3 Binoculars. They needed a social media campaign to assist in meeting their multi-million dollar sales goal. After one conversation with the Nikon USA President, I conceived, and together we executed the successful “EST” multi-media campaign. It drove hundreds of thousands of site and video views and played a key role in Nikon hitting its goals for the Monarch 3.